SweetBuzz By Drecisco
BRAND ACTIVATION
In the highly competitive cannabis industry, Drecisco Farms had a distinct edge.
Our clients aspired to bring decades of confectionery expertise to the cannabis edible industry, creating products that tasted as good as they would make people feel.
We built a brand from the ground up, appealing to B2B and consumer audiences in equal measure, from value proposition to brand foundations to messaging to visual identity and ultimately packaging—everything was brought to life in brand guidelines and a suite of products that are flying off dispensary shelves.
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PLANNING/STRATEGY | COPYWRITING | LOGO DESIGN | PACKAGE DESIGN
Cannabis-infused products should taste as good as they make you feel.
We are driven by our confectionary/culinary passion and expertise to create undeniably delicious cannabis-infused products that deliver exceptional taste and experience every time.
When you’re serious about joy, dedicated to delicious, committed to craveability, you act on the idea that indulgence matters. That good taste matters. That no one should have to give up something tasting good for the sake of feeling good. Seriously Delicious. It’s not a contradiction. It’s a revelation. To invite and indulge all your senses. To savor feeling and flavor. To embrace the sweeter side of life.
Color Theory
PINK
An empathic, playful and nostalgic color. It’s inherently sweet and charming. It’s our hero color because of the positive, uplifting vibes
it brings.
BLUE
A calming, soothing and friendly hue, blue evokes feelings of security and trust with a deeper sense of self and spirituality.
ORANGE
Brimming with youthful energy and optimism, orange is bright lightness. It’s the light at the end of the tunnel. The glow of a sunrise or sunset.
PURPLE
An elegant color that cues both loyalty and trust, purple also brings out our creative side with
its unique, laid-back vibe.
Ready. Set. Energize! Perfect for busy afternoons of to-dos, a pre-workout boost or late night gaming sessions — these fast acting, flexible dosing sparks deliver a delicious burst of energy and uplift when you need and want it most. We believe your cannabis edibles should taste as good as they make you feel. That’s why we’re proud to bring our deep experience as confectioners to life in Sweet Sparks Sparked Up, our delicious line of pop-able candy-coated sparks, crafted to add a flexible dose of energy and uplift.
