Our assignment was to revive Kibbles ’n Bits in a way that would attract new users and increase frequency among current users.

 

We used the insight that dogs (and their owners) love variety to leverage the brand’s powerful but untapped flavor equity.

With 251 flavor combinations in every bag, it’s easy to keep things interesting with Kibble ’n Bits.

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ADVERTISING CAMPAIGN | TV | VIDEO | COPYWRITING | IN-STORE POS | PLANNING/STRATEGY